Last updated: February 14, 2024

Privacy Policy

Your privacy is important to us at HeyFIRE. We respect your privacy regarding any information we may collect from you across our website.


HeyFIRE doesn't sell your data to anyone
HeyFIRE is very careful about sharing any information with any provider

This Privacy Policy describes how Awesome Group LLC process information collected on our websites and applications (including mobile) or through your online interactions with us (collectively, our "Services").

In some circumstances, we may provide you with additional or supplemental privacy notices to the extent they apply to you because of the products and services you obtain from us or different laws that may apply to you. Some states may provide additional privacy rights.

By using any of our Services, you acknowledge the privacy practices we describe in this Policy. You also acknowledge that you have read this policy and other policies described.

Who We Are

We, Awesome Group LLC, manage the website HeyFIRE is a platform designed to assist users in achieving financial independence. Should you need to contact us, we're available at or by mail at our address: 2108 N St, Sacramento, CA 95816, United States.

Disclaimer Regarding Financial Advice

Please note that Awesome Group LLC and are not certified financial advisors or broker-dealers and do not offer personalized advice on finance, investment, taxes, or legal matters. Our content is purely for informational purposes and should not be taken as specific advice. Make your investment decisions based on your personal financial situation and risk tolerance.

Information We Collect

1. Information you provide
We collect information you provide to us. For example, we collect information from you when you create a HeyFIRE account, fill out a form or otherwise submit content through our Services, are referred to us via one of our third-party professional partner relationships, make a purchase, communicate with us via third-party platforms, participate in a contest, promotion or survey, request customer support or information about our Services, or otherwise communicate with us.

The specific information we collect depends on the context in which you provide it, and could include:

Email address
Postal address
Phone number
Location and approximate value of your property
Vehicle information, such as make, model, VIN and vehicle features
Age and/or date of birth
Demographic information, such as race, ethnicity and gender gathered pursuant to federal requirements
Financial information, such as income, assets and net worth
Home ownership status and employment status
Other profile data, including your interests and preferences
Any other information you choose to provide

2. Information we collect
We automatically collect certain information about your interactions with us or our Services, including:

Transactional Information: When you make a purchase or complete a transaction, we collect information about the transaction, such as product or service details, financial details and the date and location of the transaction.

Device and Usage Information: We collect information about how you access our Services, including data about the device and network you use, such as hardware model, operating system version, mobile network, IP address, unique device identifiers and device regional and language settings, browser type, and app version. We also collect information about your activity on our Services, such as access times, pages viewed, links clicked, products and services considered, and the page you visited before navigating to our Services.

Your Content: As you allow through your device or application, we may collect information and content stored on your device, such as photos.

Location Information: In accordance with your device permissions, we may collect information about the precise location of your device. You may stop the collection of precise location information at any time (see the Your Choices section below for details).

Information Collected by Cookies and Similar Tracking Technologies: We (and those who perform work for us) use tracking technologies, such as cookies and web beacons, to collect information about your interactions with the Services.

Cookies are small data files stored on your hard drive or in device memory that help us improve our Services and your experience, see which areas and features of our Services are popular and which emails and advertisements you view, authenticate users, reconstruct or observe activity relating to a session or by a user for troubleshooting, issue resolution, and other purposes, and count visits to our websites.

Web beacons (also known as "pixel tags" or "clear GIFs") are electronic images that we use on our Services and in our emails to help deliver cookies, count visits, and understand usage and campaign effectiveness. In our mobile apps, we may also use technologies that are not browser-based like cookies.

For example, our apps may include software development kits (known as SDKs) which are code that sends information about your use to a server. These SDKs allow us to track our conversions, bring you advertising both on and off the Service, and provide you additional functionality. For more information about these tracking technologies and how to disable them, see the Advertising and Analytics section below.

3. Information we collect from other sources
We obtain information from third-party sources in certain situations. For example, we may collect information about you from identity or other verification services, advertising networks, mailing list providers, service providers and data brokers. Our Services also may allow or require you to integrate or connect your HeyFIRE account with third-party services through service providers (such as Plaid). The information we receive from such third parties varies depending on the information made available by those entities. Examples of the types of information we receive include financial account information, information about account balance, information about credit accounts, information about loan accounts, information about investment accounts, identifiers and information about account owners, information about account transactions and employment information. Additionally, if you create or log into your HeyFIRE account through a third-party platform, such as Google, we'll have access to certain information from that platform, such as your name, birthday, and profile picture, in accordance with the authorization procedures determined by such platform.

4. Information we derive
We may derive information or draw inferences about you based on the information we collect. For example, we may make inferences about your location based on your IP address or city or postal code or infer that you are looking to purchase certain products based on information you provide to us and your browsing behavior and past purchases.

5. Plaid Technologies
HeyFIRE enables you to use Plaid Technologies, Inc. to gather data from financial institutions. By using the Services, you acknowledge and agree that your information will be processed in accordance with the Plaid Privacy Policy and you grant HeyFIRE and Plaid the same rights, power and authority as specified therein.

How we use your information

We use the information we collect to provide our Services to you and for the following reasons:.

Fulfill or deliver the services you requested
Provide, maintain, improve and develop new products, services and features, including debugging and repairing errors in our Services
Personalize your experience with us
Send you technical notices, security alerts, support messages and other transactional or relationship messages, including responding to your inquiries and comments
Communicate with you about products, services, and events offered by HeyFIRE and others and provide news and information that we think will interest you. See the Your Choices section below for information about how to opt out of these communications at any time
Monitor and analyze trends, usage, and activities in connection with our products and services
Personalize the advertisements you see on third-party platforms and websites. For more information, see the Advertising and Analytics section below
Show you offers for third-party services personalized to you, based on information we have collected about you
Facilitate contests, sweepstakes and promotions, and process and deliver entries and rewards
Detect, investigate, and help prevent security incidents and other malicious, deceptive, fraudulent, or illegal activity, and help protect the rights and property of Rocket and others
Comply with our legal and financial obligations
Create de-identified, anonymized or aggregated information
Fulfill any other purpose at your direction

How we share your information

We share personal information in the following circumstances or as otherwise described in this policy.

1. Sharing With Affiliates (not for sale)

HeyFIRE also shares your information with our Affiliates. For example, we share, or may share, your information:

With Affiliates that act as vendors, service providers and consultants that access personal information to perform services for us, such as companies that assist us with call center/directory services
With Affiliates for regulatory reporting purposes and capturing performance metrics
With Affiliates if we believe (1) that your actions are inconsistent with our user agreements or policies, (2) that you have violated the law, or (3) it's necessary to protect the rights, property and safety of Rocket, our users, the public or others
In connection with, or during negotiations concerning, any merger, sale of company assets, financing or acquisition of all or a portion of our business by another company
With Affiliates with your consent or at your direction

We also share aggregated or de-identified information that cannot reasonably be used to identify you.

2. Sharing With Other Third Parties

HeyFIRE shares your information with non-affiliated third parties in the following circumstances:

We share personal information with vendors, service providers and consultants that access personal information to perform services for us, such as companies that assist us with web hosting, shipping and delivery, payment processing, fraud prevention, customer service, data analytics, property title and appraisal services, technical support, marketing and advertising.
If you submit a product review or post content in another public area of our Services, we share this information publicly on our Services.
If you choose to use integrations we offer on our Services, such as sharing your location through our Google Maps integration, we may share certain information with the integration partners.
When you request information about services offered by other companies, we may disclose information about you to those companies so that we or they can notify you of, and determine if you qualify for, products or services.
We may disclose personal information if we believe that disclosure is in accordance with, or required by, any applicable law or legal process, including lawful requests by public authorities to meet national security or law enforcement requirements.
We may share personal information if we believe (1) that your actions are inconsistent with our user agreements or policies, (2) that you have violated the law, or (3) it's necessary to protect the rights, property and safety of HeyFIRE, our users, the public, or others.
We share personal information with our lawyers and other professional advisors where necessary to obtain advice or otherwise protect and manage our business interests.
We may share personal information in connection with, or during negotiations concerning, any merger, sale of company assets, financing or acquisition of all or a portion of our business by another company.
We share personal information with your consent or at your direction, including but not limited to through third-party integrations you choose to enable.
We also share aggregated or de-identified information that cannot reasonably be used to identify you.

Advertising and analytics

1. Web and Mobile Apps

We share personal information to allow others to provide analytics services and serve advertisements across the web and in mobile apps. These entities may use cookies, web beacons, device identifiers and other technologies to collect information about your use of our Services and other websites and applications, including your IP address, web browser, mobile network information, pages viewed, time spent on pages or in mobile apps, links clicked and conversion information.

This information may be used by HeyFIRE and others to, among other things, analyze and track data, reconstruct or observe activity relating to a session, determine the popularity of certain content, deliver advertising and content targeted to your interests on our Services and other websites, and better understand your online activity.

For more information about interest-based ads, or to opt out of having your web browsing information used for behavioral advertising purposes, please visit Your device may also include a feature ("Limit Ad Tracking" on iOS or "Opt Out of Interest-Based Ads" or "Opt Out of Ads Personalization" on Android) that allows you to opt out of having certain information collected through mobile apps used for behavioral advertising purposes. Certain state privacy laws also provide their residents with rights relating to submitting a direct opt-out for the sharing of personal information for purposes of cross-contextual, or interest-based, advertising. For more information, please see the Additional Information Regarding Your State Privacy Rights section below.


HeyFIRE products are not intended for children. We don't direct our Services to children under 16, or knowingly attempt to solicit or receive information from children.

California Shine The Light

California law permits residents of California to request certain details about how their information is shared with third parties for direct marketing purposes. If you're a California resident and would like to make such a request, please email us at

Processing Of Information In The United States and Other Countries

Awesome Group LLC and HeyFIRE are headquartered in the United States. We have operations and vendors in the United States and other countries. Therefore, we and those that perform work for us may transfer your personal information to, or store or access it in, jurisdictions that may not provide levels of data protection that are equivalent to those of your home jurisdiction.

Your choices

1. Right to Correct Account Information

You may update and correct certain account information, or delete your account, by email at Please note that we may retain certain information as required by law or for our legitimate business purposes. For more information, please see Additional Information Regarding Your State Privacy Rights. 2. Location Information

When you first launch any of our mobile apps that collect precise location information, or when you visit portions of our Services that collect precise location information, you'll be asked to consent to the collection of this information. If you initially consent to our collection of such location information, you can subsequently stop the collection of this information at any time by changing the preferences on your mobile device. It is important to note that some Services may not function without precise location information. You may also stop a mobile app's collection of location information by following the standard uninstall process to remove the app from your device.

3. Do Not Track Signals

You may be using an Internet browser that can communicate your privacy preferences to the website, including requests not to track your usage and browsing history. Our websites are configured to recognize those browser signals. If we recognize one of these signals – which may be referred to or are labeled by your browser as “do not track” or “opt-out preference” or “global preference” signals – we give you the option of submitting a request to opt-out of sale/sharing. For more information on opting out of the sale/sharing of personal information, please see Additional Information Regarding Your State Privacy Rights, below.

Changes to this policy

We may change this Policy from time to time. If we make changes, we'll notify you by revising the date at the top of this policy and, in some cases, we may provide you with additional notice, such as adding a statement to our website or sending you a notification. We encourage you to review this policy regularly to stay informed about our information practices and the choices available to you.


If you have questions regarding this Privacy Policy, our information practices or other aspects of privacy relating to our Services, email us at


Some states require that we provide additional information regarding our privacy practices and your privacy rights. States that have passed comprehensive privacy laws giving residents specific privacy rights include: California, Colorado, Connecticut, Delaware, Indiana, Iowa, Montana, Oregon, Tennessee, Texas, Utah and Virginia.

Below we provide you additional notices about our privacy practices and consumer rights relating to your information. Some of the rights may depend on when the law is effective and whether you are a resident of a state with specific privacy laws, as well as other factors.

1. Notice of Information Collected

In the preceding 12 months, we have collected the following categories of personal information:

IdentifiersName, alias, postal address, online identifier (including IP address), email address or other similar identifiers.
Protected Classification Characteristics Under State Or Federal LawAge, gender, military status and marital status.
Commercial InformationRecords of property, products or services purchased.
Geolocation DataLocation via IP address
Professional Or Employment-Related InformationEmployment status.
Inferences Drawn From Other Personal InformationPreferences, characteristics and approximate location.
Sensitive Personal Informationaccount log-In, financial account, password, or credentials allowing access to an account; geolocation; racial or ethnic origin
2. Right to Limit Processing of Sensitive Personal Information

In California, you have the right to limit our processing of your Sensitive Personal Information to only uses which are necessary to perform the services or provide the goods reasonably expected by an average consumer who requests such goods or services. When we collect your Sensitive Personal Information, we collect and use that information to perform the services or provide the goods for which that information is necessary and as reasonably expected by you.

Under other state privacy laws, we are only permitted to collect certain pieces of Sensitive Personal Information after we have obtained your consent to do so. Where required, we get your agreement to collect and use Sensitive Personal Information. 3. State Consumer Data Rights

Subject to certain limitations, you have the right to (1) request to know more about the categories and specific pieces of personal information we collect, use, disclose and sell, and to access your information, (2) request deletion of your personal information, (3) request correction of your personal information and (4) not be discriminated against for exercising these rights.

You may make these requests by starting a request online via email at hello@heyfire,co. We'll verify your request by asking you to provide information related to your recent interactions with us.

If we receive your request from an authorized agent, we may ask for evidence that you've provided such agent with a power of attorney, or that the agent otherwise has valid written authority to submit requests to exercise rights on your behalf. If you're an authorized agent seeking to make a request, please contact us as set out above.

4. California Financial Incentive Disclosure
California’s privacy law requires that we notify you if we provide you a program, benefit, or other offering, related to the collection, deletion, or sale of personal information, which it defines as a “financial incentive.” We may offer you certain financial incentives that may result in different prices, rates, or quality levels (for example, contests and referral programs). Through these offerings, consumers provide us with some personal information (e.g., names, emails, phone numbers) when they opt-in to our programs. There is no obligation to opt-in and consumers may opt-out at any time. The details of each program are contained in the program offering. We offer these programs, among other things, to enhance our relationship with you so you can enjoy more of our products/services at a lower price. We invest heavily in our marketing and brands, in part, so we can provide programs to our customers. Consumer data is valuable to our business only when it is combined with a sufficient number of other consumer data and after it is enhanced by our efforts herein described. The value to our business of any individual consumer's personal information is dependent on a number of factors, including, for example, whether and to what extent you take advantage of any offerings, whether and to what extent you opt out of any offerings, and whether we are able to enhance the data through our efforts herein described. Our ability to create any value from the programs is heavily based on our ability to leverage said intellectual properties. We do not calculate the value of consumer data in our accounting statements.
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